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Luke Martin

Graphic Designer & Illustrator

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Infographics

❰ MORE GRAPHIC DESIGN

Infographics

At a fundamental level infographics take data or information and communicate it visually. The source data could take the form of a spreadsheet, a passage of text, maps, charts, images… almost anything really. The information is then translated into graphics which communicate as efficiently as possible, highlighting any interesting or important facts and trends, and engaging the target audience. During my time in the editorial sector I have become quite experienced in this specialism… here’s some examples.


An illustrative translation of a simple table


Table data translated as a line graph


A graphic depicting the Formula 1 motor racing season


Sports pictograms, designed for high legibility at small sizes


A complex and highly specific data set depicting voter concerns by area and topic (Data credit: Trinity Mirror Data Journalism Unit)


IG_Floods1 IG_Floods2 IG_Floods3_v2 IG_Floods3 IG_Floods4 IG_Floods5 IG_Floods6 IG_Floods7 IG_Floods8 IG_Floods9 IG_Floods10 IG_Floods11

 

Part of an online and print news feature, I translated raw statistics into trivia items to make otherwise quite abstract data more relatable and visually engaging.


DEFRA average food consumption data


Fire service call-outs for animal rescues


A graphic depicting the impact of the The Great British Bake Off TV phenomenon on the baking trade


Land Rover thefts in Surrey


A fully editable political map, depicting political boundaries and council make-up following the 2017 election


A half marathon route


❰ MORE GRAPHIC DESIGN

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