Client: Fractional Holdings Ltd
This was an ambitious start-up company attempting to break into the highly competitive crowd-funding financial sector. The business took the form of an umbrella brand with three sub-brands, with each offering a distinct investment type. I was initially commissioned to provide illustrations and a logo to form the basis of their brand, but was subsequently brought in to collaborate with web development agency Minted Box on the design of their prototype website. I also designed their detailed business plans, stationery and prospectuses as they sought financial investment and approval from the relevant industry bodies.