❰ MORE GRAPHIC DESIGN
CMS PLC
CMS PLC is one of the leading distributors of data network solutions in the UK. I was engaged to refresh their brand and to comprehensively redesign their popular trade catalogue The Yellow Book. Other work included various print and digital design collateral for both CMS and for a number of their major brand partners. I remained with CMS as a part-time employee for over two years and now support them regularly in a freelance capacity.
A sensitive logo redesign based on the established CMS brand. As well as modernising the style I subtly updated the existing colour palette to give a more ‘electric’ feel which better represents the high-tech nature of the business. I created square versions and mono versions for greater versatility across different design scenarios, particularly web and social media.
Stationery Set
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A full redesign of a data network trade catalogue. The project included a lengthy product audit in consultation with in-house commercial and purchasing teams, plus engineers and representatives from numerous global brands. This process gave me a strong understanding of hundreds of niche products, which in turn helped me to effectively communicate product advantages and structure the book in a logical way for data network specialists. I simplified the pricing tables and developed an icon set to represent key features and specifications, which significantly reduced the need for wordy descriptions. This improved communication and navigation, allowed for larger images and more flexible layouts, but also lowered the page count by over 25% which made the book greener to produce and represented a massive cost saving.
VIEW THE COMPLETE E-BOOK VERSION HERE
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Logo animation used as a buffer between third-party promotional videos in a retail showroom setting and as a branded intro for corporate presentations
Yellow Book teaser poster
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Selected wall posters located at the CMS PLC headquarters
Large-format exhibition and showroom graphic
A5 Tri-fold promotional flyer
