Buckinghamshire Advertiser & Examiner
Client: Trinity Mirror Southern
This was a full redesign and rebrand of an established regional newspaper series and associated supplements, subject to a challenging time-frame. I collaborated with senior editorship to modernise the products and improve the overall structure, navigation and communication, addressing style, typeface, colour, page furniture and layout. Once approved I built comprehensive asset libraries and production templates.
In tandem with the product designs, I wrote and executed an advertising campaign and created promotional and point-of-sale material which reflected a modern, progressive outlook.