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Luke Martin

Graphic Designer & Illustrator

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Bucks Advertiser & Examiner

❰ MORE GRAPHIC DESIGN

Buckinghamshire Advertiser & Examiner

Client: Trinity Mirror Southern

This was a full redesign and rebrand of an established regional newspaper series and associated supplements, subject to a challenging time-frame. I collaborated with senior editorship to modernise the products and improve the overall structure, navigation and communication, addressing style, typeface, colour, page furniture and layout. Once approved I built comprehensive asset libraries and production templates.

In tandem with the product designs, I wrote and executed an advertising campaign and created promotional and point-of-sale material which reflected a modern, progressive outlook.



Mastheads & Logos featuring bespoke ‘A’ and ‘E’ pseudo-gothic letterforms.


 

TAP/CLICK ADS TO ZOOM

AdeEx_Campaign1 AdEx_campaign2

 

Launch campaign (concept, design and copywriting)
Top: Full page Press Ad
Bottom: Poster and Half-page Press Ad


On In Bucks – full product design and brand. See the Cover Design collection for a selection of live On In Bucks covers.


     

On In Bucks – interior spreads.


 

Bucks Property – product design and brand


❰ MORE GRAPHIC DESIGN

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