6 Elements Outdoor Living
6 Elements create high-end weatherproof wood burners, chimineas, stoves and barbecues for home, hospitality, camping and caravan markets. They asked me to photograph their products in both unlit and live-fire states and compile a set of impactful marketing images which would reflect the superior build quality, ruggedness and weather resistance of the 6 Elements brand.
The shoot took place in the company director’s back garden, which was very nice but as a setting lacked visual impact. My solution was to digitally compose stormy coastal backdrops, aiming for a stylised and cinematic feel. This served to add drama and energy to the products, and as bearers of the official Made in Britain marque also reflected the harsh and rugged nature of the British isles. Additionally I took conventional closeups and made isolated versions.
I then created a video in the same style to push their brand on social media and in showrooms, and designed technical specification sheets for each product.