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Luke Martin

Graphic Designer & Illustrator

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6 Elements Outdoor Living

❰ MORE GRAPHIC DESIGN

6 Elements Outdoor Living

6 Elements create high-end weatherproof wood burners, chimineas, stoves and barbecues for home, hospitality, camping and caravan markets. They asked me to photograph their products in both unlit and live-fire states and compile a set of impactful marketing images which would reflect the superior build quality, ruggedness and weather resistance of the 6 Elements brand.
 
The shoot took place in the company director’s back garden, which was very nice but as a setting lacked visual impact. My solution was to digitally compose stormy coastal backdrops, aiming for a stylised and cinematic feel. This served to add drama and energy to the products, and as bearers of the official Made in Britain marque also reflected the harsh and rugged nature of the British isles. Additionally I took conventional closeups and made isolated versions.
 
I then created a video in the same style to push their brand on social media and in showrooms, and designed technical specification sheets for each product.



 

https://www.lukemartin.uk/wp-content/uploads/2017/11/6-Elements_PromoVideo2020_2.mp4

Promotional Video


 


 

TAP/CLICK IMAGES TO ZOOM

 

6E_Proteus1 6E_LogTray 6E_BetelgeuseFire1 6E_LeoFlatpack 6E_Betelgeuse1 6E_Bootes1 6E_BetelgeuseFire2 6E_Mensa1 6E_Mensa3 6E_Mensa2 6E_SiriusISO 6E_SiriusFire2 6E_Sirius1 6E_LeoDetail 6E_LeoFire3 6E_MensaDetail1 6E_MensaDetail2 6E_LeoFire1 6E_Leo1 6E_BootesFire 6E_BootesEnd 6E_BritainPlate 6E_ProteusDetail 6E_BetelgeuseFire3 6E_BootesLeoFire 6E_ProteusLive
 

Selected promotional images


 

Technical specification sheets


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